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Our Story

As one of the UK’s original Ayurvedic brands, Ayumi is all about effective products that effortlessly fit into your daily routine.

We blend nature’s finest ingredients into powerful, personalised formulations that make self-care a joy, not a chore. Inspired by his father, who was among the first to introduce Ayurveda to the UK, our founder Shi pours his heart into every aspect of our work, and that deep-rooted passion fuels our entire team.

We’re here to enhance your wellbeing and outer glow, transforming everyday moments into delightful rituals that make you feel truly radiant!

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What makes Ayumi different?

At Ayumi, we genuinely care about our customers and their needs. We’re constantly listening to your feedback to develop powerful, effective skincare, haircare, and supplements tailored to your needs. We pride ourselves on using natural ingredients and active compounds that deliver real results. Our formulations are crafted with care, featuring the best of Ayurvedic ingredients, ensuring that each product enhances your wellbeing while being kind to the planet. Together, we believe in inclusivity and sustainability, creating natural, vegan products that truly make a difference.

With Ayumi, you’re not just choosing skincare; you’re joining a community that values care, connection, and responsibility.

Ayurvedic Approach

Natural and Clean Formulations

We Care About The Planet

Ayurvedic Principles

We Value Your Feedback

I have been using henna powder for more than 20 years. This is among the best quality I have ever found. Great strong colour and excellent coverage.

Rachel

The Wellness Space

For everything wellbeing, enjoy our features and practical tips that empower you to feel your best every day!

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Skin Congestion: Causes, Symptoms, and Treatment

Dealing with Skin Congestion with the Right Skincare Products There are many things that contribute to skin congestion. These factors are especially heightened in the Kapha season (the late winter/springtime). This is due to the change in the environment and excess water in the atmosphere. What is in this blog: What is Congested Skin? How Can I Tell If I Have Congested Skin? How To Spot Congested Skin 4 Things That Cause Congested Skin 5 Tips For Decongesting Your Skin 2 Things To Avoid When You Have Congested Skin Skin Congestion FAQs

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Multani Mati: The Benefits and How to Use

by Ricky Shah

Multani Mati: The Benefits and How to Use

Discovering the Benefits of Multani Mati for Skin and Hair The Magic of Multani Mati Multani Mati Powder is also known as Fuller’s Earth, it is an absorbent clay with a high mineral content and cleansing properties. It has been used in India for centuries as a natural face mask and is an ingredient that has been passed down from mothers to their daughters as a healthy and rejuvenating organic face mask. This clay contains elements that absorb the oil, dirt, sweat and impurities that accumulate in your skin. When used regularly, it reduces your skin's congestion levels, relieving inflammation and soothing redness by gently drawing out the skin's impurities and excess oils. This natural face mask is a nourishing organic solution for giving your skin the TLC it deserves.

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