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The Natural Choice for
Radiant Living
Be Confident. Be Natural. Be You.
Join us on this path where
Nature meets Nurture,
Tradition meets Innovation &
You meet the best version of Yourself.
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Tried, Loved, and Trusted by You! Explore our most popular picks for natural beauty and wellness.
PROUD BRITISH BRAND
Why choose Ayumi?
We are passionate about helping you look and feel your best naturally.
We combine time-tested ingredients with modern science to create quality products here in the UK.
Our commitment to quality means we rigorously test everything we make,
ensuring it's gentle, effective, and safe for daily use.
With Ayumi, you embrace a brand that cares for you inside and out.
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Meet the Founder,
Sheilesh Shah
This is Sheilesh Shah, Ayumi’s founder. Also known as Shi, from the moment he wakes to the moment he sleeps, he is passionate about natural skincare and the benefits of plant based ingredients for our internal health as well as our skin.