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New customers save 10% with code GET10

New customers save 10% with code GET10

New customers save 10% with code GET10

New customers save 10% with code GET10

New customers save 10% with code GET10

Use coupon code WELCOME10 for 10% off your first order.

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JoinJoin usus onon thisthis pathpath wherewhere
NatureNature meetsmeets Nurture,Nurture,
TraditionTradition meetsmeets InnovationInnovation &&
YouYou meetmeet thethe bestbest versionversion ofof Yourself.Yourself.

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WhyWhy choosechoose Ayumi?Ayumi?

WeWe areare passionatepassionate aboutabout helpinghelping youyou looklook andand feelfeel youryour bestbest naturally.naturally.

WeWe combinecombine time-testedtime-tested AncientAncient ingredientsingredients withwith modernmodern sciencescience toto createcreate qualityquality productsproducts herehere inin thethe UK.UK.

OurOur commitmentcommitment toto qualityquality meansmeans wewe rigorouslyrigorously testtest everythingeverything wewe make,make,

ensuringensuring it'sit's gentle,gentle, effective,effective, andand safesafe forfor dailydaily use.use.

WithWith Ayumi,Ayumi, youyou embraceembrace aa brandbrand thatthat carescares forfor youyou insideinside andand out.out.

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MEET THE FOUNDER

Sheilesh Shah

This is Sheilesh Shah, Ayumi’s founder. Also known as Shi, from the moment he wakes to the moment he sleeps, he is passionate about natural skincare and the benefits of plant based ingredients for our internal health as well as our skin.